THE MEDIA LOYALTY PROGRAMMES AND GAMES -
GAMESTATION
The Gamestation is an ultimate
interactive advertising medium. It is an interactive
entertainment terminal which incorporates advertisements
as part of the gaming experience. The games programmed,
center around a humanoid family. As an attraction,
to entice eligible participants to partake in this
gaming experience, prizes are given away to selected
participants.
The Gamestation
are located on an exclusive basis in multiple retail
channels to drive business growth and customer patronage
(customer loyalty). E.g. hypermarkets, supermarkets,
departmental stores, pharmacies, category killers,
fast foods, liquor stores, hotels and pubs.
In short, advertising
on the new interactive medium will provide the following
advantages :-
- Advertisers will be able
to capture statistical data such as the hit rate
per month, and control variables such as probability
of winning prizes;
- Cost effective medium of
advertising as compared to other mediums; and
- Focused target market for
advertisers as they will be able to target specific
advertising channels (i.e. for a food brand, advertising
channel being supermarkets). Thereby being close
to final point of purchase decision.
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Game Station
